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Global E-commerce false
By:Ali Farhoomand,Peter Lovelock
Published on 2001 by Pearson

For courses in Electronic Commerce. Global e-Commerce: Text and Cases builds theory, fundamentals and structure to show how business models are being transformed by the evolving business order. It combines the traditional business and economics concepts and the emerging principles and theories to draw a blueprint for the network economy. It also uses a set of rich global case studies to show how companies can use the marketspace to expand their market reach, minimize costs, shorten production and ordering cycle time, and ultimately enhance customer value and loyalty. *A rich mix of 16 full-fledged case studies of companies operating in different parts of the world - Highlight specific contexts within which the new business order is taking shape. *Reinforces the application of concepts covered in the book and places e-commerce in an international context. *An up-to-date set of company vignettes - Highlight a particular problem or challenge. *Allows students to apply concepts in a business environment. *Ten chapters covered in four modules - Module 1: Building a New Business Ecosystem outlines the way in which the three major parts of the emerging e-commerce environment - the markets

This Book was ranked at 15 by Google Books for keyword E-Commerce.

Book ID of Global E-commerce's Books is pmbvAAAAMAAJ, Book which was written byAli Farhoomand,Peter Lovelockhave ETAG "6FzfjDfK2EQ"

Book which was published by Pearson since 2001 have ISBNs, ISBN 13 Code is 9780130612298 and ISBN 10 Code is 0130612294

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Global E-commerce byAli Farhoomand,Peter Lovelock

Global E-commerce -Ali Farhoomand,Peter Lovelock- 9780130612298

Global E-commerce -Ali Farhoomand,Peter Lovelock- 0130612294

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