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Ecommerce Economics false
By:David D. VanHoose
Published on 2011 by

This second edition of E-Commerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce. Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity. There are several topics new to this edition. These include expanded coverage of e-commerce intermediaries, product compatibility and network standards, bundling of information goods and related antitrust issues, the implications of the Internet for telecommunications, two-sided markets, digital privacy issues, net neutrality, online consumer communities, and the growth of open source software.

This Book was ranked at 14 by Google Books for keyword E-Commerce.

Book ID of Ecommerce Economics's Books is WxZLSAAACAAJ, Book which was written byDavid D. VanHoosehave ETAG "ZJ3+aLiHMsc"

Book which was published by since 2011 have ISBNs, ISBN 13 Code is 9780415778985 and ISBN 10 Code is 0415778980

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Book which have "469 Pages" is Printed at BOOK under CategoryBusiness and Economics

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