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E-commerce & Information Technology in Hospitality & Tourism false
By:Zongqing Zhou
Published on 2004 by Cengage Learning

The travel professional who wants to stay on the cutting edge will find this to be a great resource. Employing the concepts, ideas and technologies discussed in this book will dramatically improve customer service and marketing in this age of technology. Through the practical use of examples and case studies, the author provides an extensive review of the Internet as an agent of change in hospitality and tourism information technology and commerce. |E-Commerce and Information Technology in Hospitality and Tourism| contains essential information about business-to-business and business-to-consumer e-commerce models, and about marketing schemes and strategies used by various sectors of the industry. A discussion of e-commerce answers questions about reliability, privacy and security as they relate to Internet transactions. Travel professionals will benefit from a detailed review of the Internet’s impact on various sectors of the industry including travel agencies, airlines, hotels, cruise lines, bed and breakfasts, online travel stores and more. The author rounds out the book with a glossary of terms, chapter highlights and leads to valuable resources available on related Web sites, as well as a discussion of the future use of technology in the industry.

This Book was ranked at 38 by Google Books for keyword E-Commerce.

Book ID of E-commerce & Information Technology in Hospitality & Tourism's Books is nPi7rsQgsXkC, Book which was written byZongqing Zhouhave ETAG "5lHlItMxdLk"

Book which was published by Cengage Learning since 2004 have ISBNs, ISBN 13 Code is 9780766841406 and ISBN 10 Code is 0766841405

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Book which have "226 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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